The Rule of Won by Stefan Petrucha

Caleb Dunne, the quintessential slacker, is pressured by his girlfriend to join a high school club based on The Rule of Won, which promises to fulfill members' every "crave," but when nonbelievers start being ostracized and even hurt, Caleb must act. c2008
Subjects:
Success. -- Fiction.
Supernatural -- Fiction.
Clubs -- Fiction.
Social groups. -- Fiction.
High school -- Fiction.
Books and reading -- Fiction.